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	<title>Matt Busse &#187; Writing</title>
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		<title>The ideal Twitter update length: short enough to re-Tweet easily</title>
		<link>http://mattbusse.com/the-ideal-twitter-update-length-short-enough-to-re-tweet-easily/</link>
		<comments>http://mattbusse.com/the-ideal-twitter-update-length-short-enough-to-re-tweet-easily/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 21:00:56 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mbusse.com/mattbusse/?p=90</guid>
		<description><![CDATA[Your updates on Twitter can be a maximum of 140 characters. However, your ideal tweet length should be a little shorter.]]></description>
			<content:encoded><![CDATA[<p><strong>Update: July 8, 2009</strong></p>
<p>After I wrote my post, I found <a href="http://www.nmlab.com/blog/the-ideal-length-of-twitter-messages/">this post on New Media Lab</a> that makes the same point I did. It also has a neat  graph of &#8220;distribution of Tweet length.&#8221;</p>
<p><strong>Original post:</strong></p>
<p>Your updates on <a href="http://twitter.com">Twitter</a> can be a maximum of 140 characters.</p>
<p>However, your ideal Tweet length should be a little shorter.</p>
<p><span id="more-90"></span></p>
<p>If possible, your Twitter updates should have no more characters than the following formula allows:</p>
<p><code>135 - [length of your username]</code></p>
<p><strong>Why?</strong></p>
<p>So other Twitter users can re-Tweet your updates without having to edit them. If a fellow Twitter user has to edit you, he may change your message, even if only slightly, or he may simply decide not to re-Tweet you at all.</p>
<p><strong>Where does the formula come from?</strong></p>
<p>As you already know, 140 is the maximum update length Twitter allows. Take off another five to accommodate the R, T, @ and two spaces needed for the &#8220;RT @[username] [Tweet]&#8221; syntax that is the accepted standard for re-Tweeting. The length of the username determines how much space you have for the Tweet.</p>
<p>My Twitter username (<a href="http://twitter.com/mbusse">mbusse</a>) is six characters, so following this rule I should keep my Tweets at a maximum 129 characters each.</p>
<a href="http://twitter.com/JimMacMillan/status/2392759492"><img class="size-full wp-image-91" title="ideal-twitter-length" src="http://mbusse.com/mattbusse/wp-content/uploads/2009/06/ideal-twitter-length.jpg" alt="Oh no! It's too long. I can't re-Tweet this without editing. Maybe I just won't do it at all." /></a>
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